How To Make Your Business Cards Stand Out
Many businesses have different ideas and methods when it comes to making business cards stands out. However, in a lot of cases companies don’t quite latch onto this and create boring and out-dated business cards. With technology increasing and businesses keeping up with the latest technology, they now introduce different techniques such as lamination which is one of the main priorities when helping to make your business card stand out. Here at Glendale Presentation we have outlined some of our top tips for successful business cards.
How do people react?
When you go to meetings and events where other businesses are, how do people react to your business cards? Do they take one and shove it in their pocket? Do they ask for another to pass on? Do they complement the look of the card? These might not seem like important factors, but they are. If they were to bury it away, then you know for a fact that they are not interested in it and nothing has caught their eye, suggesting that they will probably never look at it again. This is not a good sign, however, if they were to ask for another or even admire the card then you have done something right!
What helps them stand out?
When you look at a business card and the company has used a neutral colour as it’s background it can come across as boring and doesn’t stand out, whereas if another company used the colour black as it’s background, then this would be more likely to catch someone’s eye. We aren’t saying that you shouldn’t use neutral colours but if you want your business card to stand out against the rest, using bold and vibrant colours that will catch the eye of potential customers is a great method.
What content is needed?
When it comes to business cards, most companies tend to fill them with all their contact details and before you know it there isn’t any space left for other information or images. Instead of having all the following contact details; office, mobile and fax number, street address, email, Facebook, Twitter, LinkedIn etc. Choose the ones that you believe as a company will suit your target audience more. For example; if your company is mainly focused and based on social media, then why would the customer need a fax number?
Different cards for specific events
As a business, you should have different customised business cards that are tailored to specific events. Each card could have different images that represent different events that the company has held in the past and any upcoming events. Upcoming event fairs, exhibitions, campaigns or markets can all have specific business cards designed individually for each. For example; social events for a company such as a cocktail event would have their own design and from there you can invite the target audience to check out the photos of previous similar events on social media platforms such as Facebook or Twitter.
Finally, one of the main factors in making your business card stand out is the use of a lamination film. Using lamination gives the card a protective coating and helps the card last longer, this can help with reducing printing costs. The lamination improves the design of the card, by giving it a glossy, matt or even a soft touch velvet finish, all of which help it stand out from the rest. Using lamination and a combination of the above tips could help take your business cards to the next level.